Launching Sol Cerveza in Chicago

In 2018 Ajúa helped produce a product launch to support the re-release of Sol Cerveza into the Chicago market. Sol Cerveza, a Miller-Coors beer, is a Mexican lager with deep roots in Mexican culture. The event held on May 10, 2018 at the iconic Thalia Hall had an artist market, deejays, photo booth, live music, authentic Mexican food, and giveaways.

Work and content delivered:

  • Music Recommendations

  • Copy recommendations

  • Activation/Decor recommendations

  • Artist and Vendor Recommendations

  • Social Media Advertisement

  • Email Advertisement

  • 300+ guests

eventsGuillermo Duarte