Dear Vanessa,

Please see the updated proposal and quote below

-Memo Duarte

5/20/22

Quote 05/20/22

Marketing and Communication Strategy

  • Provide Launch strategy through initial planning and emergent marketing strategies.

  • Project Manage - assure content related to launch follows timeline, budget, creative and brand direction.

  • Produce Creative Brief for Launch content

  • Manage Ajúa creative teams and set expectations for meetings.

  • Collaborate with Seres team to collect content (photos, imagery, language and messaging)

  • Assist in Social Media management during launch

  • Include SERES ads/content on Ajúa marketing Platforms (Pachanga, Email List)

  • Approximate Project Management Hours - 50 Hours

Advertising: Digital

  • Digital Ad strategy that answers:

    • Who to target (Demographics, Psychographics, Interest based, other)

    • Where to target

    • What content to advertise

    • What message

  • Place content on several digital platforms including Instagram, Facebook, YouTube, and Google Smart Ads

    • Adjust ads when necessary based on performance

Advertising: Traditional

  • Large Scale Printing: 30x40 inch Posters (10 Large Posters)

  • Wheat Pasting Posters in Several Target Locations

  • Other

COST: $5,300

Cost Breakdown